Blog
Guides for launching in Web3.
Practical, no-hype advice on crypto PR, search, AI visibility and growth, written by the people who run the campaigns.
Crypto PR
How to Write a Crypto Press Release That Gets Published
Learn how to write a crypto press release that editors publish: structure, news angles, a blockchain press release template and common mistakes to avoid.
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Growth Marketing
Token Launch Marketing: The Complete Checklist
A complete token launch marketing checklist covering pre-TGE positioning, community, PR, content and post-launch growth for a credible crypto launch strategy.
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Web3 SEO
Generative Engine Optimisation (GEO) for Web3 Projects
A practical guide to generative engine optimisation for Web3: how AI search for crypto works and how to get cited by ChatGPT, Perplexity and AI Overviews.
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